What Product Groups are
If you sell a t-shirt in five colors and each color is its own Shopify product, your customers don’t see one t-shirt with options. They see five separate listings. Product Groups stitch those listings back together: a row of color swatches appears on every product page, and clicking a swatch jumps to the product for that color, with its own URL, photos, inventory, and SEO intact.
Nothing in Shopify changes. Each product keeps its own listing. The app adds a visual layer on top so shoppers can move between related products without backing out to the collection.
See Product Groups live on the demo store
When to use Product Groups
Section titled “When to use Product Groups”Reach for them when:
- Each color, style, fabric, or scent is its own Shopify product.
- You want to keep separate URLs for each variation. SEO, photography, descriptions, and inventory tracking all stay distinct.
- You’re on Shopify Combined Listings and want a more flexible alternative that doesn’t require Shopify Plus.
If your colors and sizes are already variants of the same product, Variant Swatches is the better fit. The two features get along, and plenty of stores use both.
What’s available
Section titled “What’s available”A regular Product Group covers one option, like Color, Material, or Style. The app extends that with:
- Linked groups - two groups stacked as labeled sections (e.g. “Frame” + “Cushion”) on the same product page.
- Multi-option groups - up to three attributes in a single group, with each row filtering the next.
- Automations - build and maintain groups from Shopify collections or product metafields instead of clicking through products one by one.
- CSV import and export - move large catalogs in and out in bulk.