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What Product Groups are

If you sell a t-shirt in five colors and each color is its own Shopify product, your customers don’t see one t-shirt with options. They see five separate listings. Product Groups stitch those listings back together: a row of color swatches appears on every product page, and clicking a swatch jumps to the product for that color, with its own URL, photos, inventory, and SEO intact.

Nothing in Shopify changes. Each product keeps its own listing. The app adds a visual layer on top so shoppers can move between related products without backing out to the collection.

See Product Groups live on the demo store

When to use Product Groups

Section titled “When to use Product Groups”

Reach for them when:

  • Each color, style, fabric, or scent is its own Shopify product.
  • You want to keep separate URLs for each variation. SEO, photography, descriptions, and inventory tracking all stay distinct.
  • You’re on Shopify Combined Listings and want a more flexible alternative that doesn’t require Shopify Plus.

If your colors and sizes are already variants of the same product, Variant Swatches is the better fit. The two features get along, and plenty of stores use both.

Where to start

Section titled “Where to start”

A regular Product Group covers one option, like Color, Material, or Style. Each swatch can be a solid color, custom image, product photo, or text button. Start by creating a group by hand, then reach for the rest as your catalog grows:

Create your first groupName the option, add the products that belong together, give each a swatch, save.
Linked groupsTwo groups stacked as labeled sections (e.g. 'Core' and 'Limited') on the same product page.
Multi-option groupsTwo or three swatch rows on the same product, filtering each other.
AutomationsBuild groups from Shopify collections or product metafields, kept in sync automatically. Advanced plan and higher.
Collection filtersLet shoppers filter a collection by color using Shopify's native filters. Advanced plan and higher.
CSV import and exportManage your product groups in a spreadsheet for bulk edits, or move groups between stores.