Product Groups
For when each color or style is its own product in Shopify. Group them together and your customers see a row of swatches on the product page. Click one, you land on that product - its own URL, images, and SEO.
Platmart Color Swatches is a Shopify app that turns the plain text dropdowns on your product pages into visual swatches your customers can actually see - color circles, image swatches, or text buttons.
Pick whichever one fits how your store is built. Plenty of stores use both.
Product Groups
For when each color or style is its own product in Shopify. Group them together and your customers see a row of swatches on the product page. Click one, you land on that product - its own URL, images, and SEO.
Variant Swatches
For when your colors and sizes are already variants of one product. We replace the default dropdown selectors with something nicer to look at: color circles, image swatches, or text pills.
| If your store looks like this | Use this |
|---|---|
| Each color is a separate Shopify product | Product Groups |
| Each color is a variant of one product | Variant Swatches |
| A bit of both | Use both, they get along fine |
| You’re on Shopify Combined Listings | Product Groups - it’s the flexible version |
Not sure? Open any product in your Shopify admin and scroll to the variants. If your colors are listed there, Variant Swatches is what you want. If colors are separate products instead, Product Groups is your answer.